Whole Foods to offer insurance on Thanksgiving turkeys

By | November 15, 2020

Whole Foods is teaming up with Progressive to offer insurance for your Thanksgiving meal in case the cooking goes haywire.

The promotion amounts to a free $35 Whole Foods gift card to customers who quote “commit a turkey cooking fail.”

The idea is that coronavirus restrictions are forcing households to host smaller gatherings, sometimes featuring inexperienced family cooks.

Here’s how it works:

  • Buy a Whole Foods-branded turkey from the store between Nov. 11-22.
  • If it winds up overcooked, undercooked, burnt or dry, you can submit a claim with a receipt, brief explanation and picture to a special website.
  • The promotion is limited to a thousand customers.
  • Entries have to be submitted starting Thanksgiving day through the following day at 3 a.m. eastern time.

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