Google Analytics Exam Answers 2017
In Google Analytics Exam Certification individual qualification exam covers basic and advanced Google Analytics concepts.
What would you set up to collect how many comments users posted to a webpage on your site?
Custom Dimension
Custom Channel Groupings
Calculated Metric
Custom Metric
What will happen if you install the same default tracking code on pages with different domains?
Analytics will alert you about duplicate data collection
Analytics will not associate these users and sessions with any domain
Analytics will associate these users and sessions with a single domain
Analytics will associate these users and sessions with their respective domains
By default, which of these is NOT considered a “source” in Google Analytics?
googlemerchandisestore.com
(direct)
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
A comparison of data between two date ranges.
A report that offers information about your audience.
An attribute of a data set that can be organized for better analysis.
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report
User Explorer report
Users Flow report
Cohort Analysis report
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Conversion tracking
Multi-Channel Funnels
Attribution modeling
Channel Groupings
Which kinds of hits does Google Analytics track?
Page-tracking hit
Event-tracking hit
Ecommerce-tracking hit
All of the above
What is the “Bounce Rate” in Google Analytics?
The percentage of total site exits
The number of times unique users returned to your website in a given time period
The percentage of visits when a user landed on your website and exited without any interactions
The percentage of sessions in which a user exits from your homepage
Which of these user characteristics CANNOT be used to create a Custom Segment?
Users who have children
Users that viewed a page on your website and then watched a video
Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Which reports require you to activate Advertising Features?
Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Geo reports
If a filter excludes data from a view, that data can never be recovered for that view.
True
False
Filters may be applied retroactively to any data that has been processed.
True
False
To collect how many times users downloaded a product catalog, what would you set up ?
Event Tracking
Custom Report
Custom Dimension
Calculated Metrics
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
Segments are applied before sampling in reports.
True
False
What is required for User ID to track users across different devices?
Google Tag Manager
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
All of the above
What feature would you set up to collect company-specific data such as Member Status?
Event Tracking
Custom Metric
Custom Dimension
Custom Filter
Filters let you include, exclude, or modify the data you collect in a view.
True
False
Which report would you use to determine where users start or exit the conversion funnel?
Cohort Analysis report
Treemaps report
Goal Flow report
User Timings report
Smart Goals are created automatically by Google’s machine-learning algorithms
True
False
Views can include website data from before the view was created.
True
False
How would you reduce the time it takes to compile reports in Google Analytics?
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report
Remove any filters you have added to the view
Which reports show websites that send traffic to your pages?
Behavior
Demographics
Geo
All Traffic
What is a “secondary dimension” in Google Analytics?
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Adjust keyword bids inside Google Analytics
Import Analytics goals and transactions into AdWords as conversions
Create remarketing lists in Analytics to use in AdWords campaigns
View AdWords click and cost data alongside your site engagement data in Google Analytics
If you want to track users and sessions across multiple domains, what must you set up?
Data Import
Cross-domain tracking
AdWords Linking
Ad Exchange Linking
To recognize users across different devices, what feature must you enable?
Attribution Models
Audience Definitions
User ID
AdWords Linking
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
0
1
2
3
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/ordercomplete/thank_you.html
/ordercomplete/index.html
/ordercomplete.php
/order/complete.php
What URL tag does AdWords add to the destination URL using autotagging?
gclid=
urlid=
adid=
utm=
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Source, Medium, Campaign, and Ad Content
Campaign and Ad Content
Source and Medium
Campaign and Medium
If you wanted to track what search terms customers used to find products on your website, what would you set up?
Search filters
Enhanced Ecommerce
Site Search
Data Import
When will the Analytics tracking code send an event hit to Google Analytics?
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user adds an event to their calendar
Which of these criteria CANNOT be used to create a Custom Segment?
Metrics
Ad type
Dimensions
Sequences of user actions
Which data table display compares report metrics to the website average?
Comparison
Pivot
Percentage
Performance
By default, when does an Analytics session expire?
After 30 minutes, regardless of user activity on your website
At noon every day
When a user opens another browser window
When a user is inactive on your website for more than 30 minutes
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
True
False
Which report shows the percentage of traffic that has visited your site before?
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report
Behavior > Frequency and Recency report
Which of these CANNOT be collected by the default Analytics tracking code?
Device and operating system
Browser language setting
User’s favorite website
Page visits
Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports
Goals reports
When will the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
By default, which of these are NOT Remarketing audiences that you can define?
Users who played a video on your website
Users who visited your physical store
Users who speak a particular language
Users who visited a specific page on your website
Which type of Custom Report shows a static sortable table with rows of data?
Map Overlay
Flat Table
Pivot Table
Explorer
Assigning a value to a Google Analytics Goal allows you to do which of the following?
Compare goal conversions and measure changes and improvements to your site
Track real-time revenue for your business
Analyze the conversion funnel on your website.
Track actual revenue from your conversions
What are the four scope levels available for dimensions and metrics in Google Analytics?
Hit-level, session-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
What is a “metric” in Google Analytics?
The dates in your date range.
A dimension that can help you analyze site performance.
The numbers in a data set often paired with dimensions.
A segment of data separated out in a report for comparison.
Which report demonstrates how well specific parts of your website performed?
Content Drilldown report
Frequency and Recency report
Top Events report
Location report
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Assisted conversion
Second-to-last-click attribution
Last-click attribution
Primary conversion
Metrics cannot be paired with dimensions of the same scope.
True
False
Which of these are required for Multi-Channel Funnels?
Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics
Which of these represents the hierarchical structure of a Google Analytics account?
Account > Property > View
Property > Account > View
View > Account > Property
Account > View > Property
Which tags does Google Analytics recommend to accurately track campaigns?
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
Medium, Source, and Content
Custom Reports will NOT let you do what?
Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
Which of these is a scope for Custom Metrics?
Event
Hit
User
Session
You can only apply a Custom Dimension to data that was collected after you created the dimension.
True
False
Which of the following statements about segments is incorrect?
Segments are filters that permanently alter your data
Segments are either subsets of sessions or subsets of users
Segments let you isolate and analyze your data
You can use segments to build custom Remarketing lists
What four parameters can you include with an event hit for reporting?
Category, Action, Label, Value
Event, Category, Action, Label
Category, Action, Label, Unique Events
Category, Action, Label, Total Events
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
True
False
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
True
False
What four types of Goals are available in Google Analytics?
Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Which campaigns require you to add manual tags to destination URLs for tracking?
AdWords campaigns
Email campaigns
AdWords and email campaigns
None of the above
Which of these can you NOT share using The Solutions Gallery?
Segments
Goals
Custom reports
Custom Dimensions
Which report can compare metrics based on user acquisition date over a series of weeks?
Active Users report
Cohort Analysis report
User Explorer report
Users Flow report
Auto-tagging is used to collect data from which kinds of traffic?
Social media traffic
AdWords Campaign traffic
Search engine traffic other than Google
Website referral traffic
You cannot change the default session timeout duration in Google Analytics.
True
False
Which report shows a visual representation of user interactions on your website?
Landing Pages report
Treemaps report
Content Drilldown report
Behavior Flow report
Which of these does Google Analytics use to distinguish new and returning users?
Artificial intelligence
Facial recognition technology
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie
Which of these can be imported to define a remarketing audience?
Custom Metric
Custom Report
Custom Segment
Custom Dimension
Which of these channels is NOT included in the default Channels report?
Direct
Organic Search
Device
Display
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Hit
Product
User
Session
===
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
0
1
2
3
Which report shows which pages on your site get the most traffic and highest engagement?
Frequency and Recency report
Engagement report
Active Users report
All Pages report
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Which of these is NOT a benefit of Remarketing in Google Analytics?
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
Website referrals
Television commercials
Social network
Paid and organic search
Which report helps you understand which kinds of mobile devices were used to visit your website?
Technology > Network report
All Traffic > Source/Medium report
Mobile > Devices report
Site Content > Landing Page report
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
TRUE
FALSE
Which of these could NOT be tracked using Goals in Google Analytics?
Making a purchase
Watching a video
Customer’s lifetime value
Signing up for a newsletter
What type of data does Google Analytics prohibit you from collecting?
Product SKU(s)
Purchase amount
Personally identifable information
Billing city
Once you have deleted a view, you have a limited number of days to restore that view.
True
False
By default, Google Analytics can only collect behavioral data from web-connected systems.
True
False
Where in the HTML of your webpage should you place your Analytics tracking code?
Just after the opening <head> tag of your website
Just after the opening <body> tag of your website
Just before the closing </body> tag of your website
Just before the closing </head> tag of your website
Sharing a Custom Report will share the data in that report.
TRUE
FALSE
Which of these is NOT a valid metric-dimension combination?
Sessions / Source
Time on Page / Device Type
Sessions / Bounce rate
Total Events / User Type
Google Analytics filters are applied in the order in which they are set in your view.
TRUE
FALSE
Custom Dimensions can be used as which of the following?
Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
Data Import
The Networking Protocol
Browser cookies
The Measurement Protocol
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Users who viewed your homepage
Users who viewed a search result page on your website
Users who viewed product detail pages
Users who returned an item they purchased
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Which report indicates the last page users viewed before leaving your website?
All Pages report
Landing Pages report
Pages report
Exit Pages report
Which user characteristic may NOT be used to change keyword bids in AdWords?:
ad preference
device
time of day
location
Which report helps you determine the percent of your site traffic that has visited previously?
New vs Returning report
Referrals report
Frequency & Recency report
Sales Performance report
===
Which of these is NOT a benefit of using segments in your data analysis?
You can isolate and analyze specific conversion paths using conversion segments
You can analyze users by single or multi-session conditions
You can permanently modify the data in your view
You can compare behavior metrics for groups of users like Converters vs non Converters
Which of these would prevent data from appearing in a Custom Report?
You haven’t shared that Custom report with users in the same view
You’ve applied too many dimensions to the Custom Report
You’ve applied a filter that filters out all of your data
You’ve applied too many metrics to the Custom Report
Which of these can join offline business systems data with online data collected by Google Analytics?
Data import
User ID
AdWords Linking
Goal tracking
By default, which of these is NOT considered a “medium” in Google Analytics?
organic
referral
cpc
Which campaign parameter is NOT standard in Google Analytics ?
utm_source
utm_medium
utm_adgroup
utm_content
Which report helps identify which browsers may have had problems with your website?
The new vs Returning report
The active Users report
The Source/Medium report
The Browser & OS report
By default, when will Google Analytics NOT be able to identify sessions from the same user?
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
Which report indicates the pages of your website where users first arrived?
All Pages report
Landing Pages report
Pages report
Location report