Google AdWords Shopping Advertising Exam Answers 2018

By | October 7, 2018

Are you interested in E-commerce Marketing then, Google’s Shopping advertising certificate is a great place to start with. There are 60 questions in the Google AdWords Shopping Advertising Exam for which you will get 90 minutes and to clear this you need a minimum score of 80 but after a year you will be needing to re-evaluate for the test as it’s valid for 12 Months only.

How to Prepare for Google AdWords Shopping Advertising Exam?

Don’t worry about the preparation as Google has provided the complete study guide on their platform. It covers basic and advanced concepts, including the use of various tools to promote product inventory, the fundamentals of building and uploading high-quality product feed, create Product Listing Ads and optimize their performance.

This assessment guide further has 4 lessons-

Google AdWords Shopping Exam Answers 2018

Q1 – Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

  • Submit ‘1’ as the ‘mpn’ attribute
  • Put ‘false’ in the ‘identifier exists’ attribute
  • Put ‘unavailable’ in the ‘gtin’ attribute
  • Submit a randomly generated number in the ‘gtin’ attribute

The answer is – Submit a randomly generated number in the ‘gtin’ attribute

Q2 – Product groups are eligible for the bid simulator:

  • Once a Budget cap has been reached for a product group
  • Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click(max.CPC)
  • Anytime after a product group is created in a shopping campaign
  • When product listing ads have been included in enough auctions or accrued enough impressions

The answer is – When product listing ads have been included in enough auctions or accrued enough impressions

Q3 -You would choose to advertise on the Google Search Network if you wanted to:

  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services
  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business

The answer is- reach customers while they’re searching for your products or services

Q4 – Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Change the campaign priority to “high”
  • Set her budget to “accelerated” delivery
  • Subdivide by brand and set more competitive bids for the brands individually
  • Increase her “All products” bid

The answer is – Subdivide by brand and set more competitive bids for the brands individually

Q5 – Product Listing Ads can be targeted to:

  • Only countries where Google.co.uk/shopping is available
  • North America
  • only Select countries, listed in Google Merchant Center and AdWords Help Centres
  • All countries where AdWords is available

The answer is – only Select countries, listed in Google Merchant Center and AdWords Help Centres

Q6 – Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • She is only selling used products
  • Her website doesn’t have a mobile version
  • Her landing pages lead to error messages or non-existent pages
  • She’s only been updating her data feeds every 10 days

The answer is – Her landing pages lead to error messages or non-existent pages

Q7 – How are product groups used in Shopping campaigns?

  • To bundle items sold as a package, like a camera and a tripod stand
  • To bid on organized inventory in an ad group
  • To organize products within a data feed
  • To create a list of keywords used to target Product Listing Ads to shoppers

The answer is – To organize products within a data feed

Q8 – Suzie owns a clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • ‘gtin’ Only
  • ‘mpn’ and ‘gtin’
  • ‘gtin’ and ‘brand’
  • ‘brand’ Only

The answer is – ‘gtin’ and ‘brand’

Q9 – You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  • Understand which creatives perform best in the “Ads” tab
  • Segment performance by various shopping views in the “Dimensions” tab
  • See query-level product performance in the “Keywords” tab
  • Check impressions for each product in Merchant Center

The answer is – Segment performance by various shopping views in the “Dimensions” tab

Q 10– Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Include the word “antique” in the titles of all products
  • Leave all unique product identifiers blank
  • Use the exemption attribute ‘identifier exists’
  • Add ‘unique’ to the ‘brand’ attribute

The answer is – Use the exemption attribute ‘identifier exists’

Q11 – How should Chris estimate how a different bid amount would impact his shop’s online traffic?

  • Check the “Diagnostics” tab in Google Merchant Center
  • Use the Bid Simulator tool
  • Review the benchmark cost per click (CPC) information in AdWords
  • Download campaign performance data

The answer is – Use the Bid Simulator tool

Q12 – You should use multiple ad groups when you want to:

  • Set a different priority on bidding within the same Shopping campaign
  • Use a different bid modifier for products in the same Shopping campaign
  • Link products from a different Merchant Center account
  • Target a different country within the same Shopping campaign

The answer is – Set a different priority on bidding within the same Shopping campaign

Q13 – Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  • The availability for the products are listed as ‘out of stock’
  • A ‘sale price’ attribute is blank
  • The delivery rates for the products were updated to £0.00
  • The landing page price is different from the feed price

The answer is – The landing page price is different from the feed price

Q14 – How can Helen provide free delivery for a small group of promotional products?

  • Set the default delivery for all products to a flat rate of £0.00
  • Add “Free delivery” to the Shopping campaign promotional text
  • Remove all delivery options from the Google Merchant Center account
  • Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

The answer is – Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

Q15 – Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  • Subdivide the product group and move budget allocation to the best performing products
  • Add promotional text that says “Best selling” to the ad group
  • Increase the maximum cost-per-click (max. CPC) bid for all products
  • Update the inventory by removing certain products

The answer is – Subdivide the product group and move budget allocation to the best performing products

Q16 – Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Add negative keywords to the product group
  • Add a promotional message to his ads
  • Increase the campaign’s daily budget
  • Increase bids on products groups

The answer is – Increase bids on products groups

Q17 – Shopping campaigns use:

  • Ads promoting local and nearby services
  • A combination of text ads and Product Listing Ads formats
  • Product Listing Ads created from product data in Google Merchant Center
  • Keyword-targeted rich media ads

The answer is – Listing Ads created from product data in Google Merchant Center

Q18 – Campaign priority should be used when:

  • You have multiple sales to promote within the same campaign
  • You have multiple campaigns advertising the same products
  • You want to lower the bid for a product group
  • You want to separate your inventory by brand

The answer is – You have multiple campaigns advertising the same products

Q19 – What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Update the description of that specific item
  • Include “SALE” in the title of the item
  • Upload the same item twice, once with a lower price
  • Use the ‘sale price’ attribute

The answer is – Use the ‘sale price’ attribute

Q20 – Multi-client accounts (MCAs) in Google Merchant Center allow advertisers too easily:

  • Combine reporting on all data feeds across domains
  • Share products between accounts
  • Manage multiple domains with a single sign in
  • Access multiple AdWords accounts

The answer is – Manage multiple domains with a single sign in

Q21 – Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

  • Set either country of sale to the United Kingdom or location to London
  • Set the country of sale to the United Kingdom only
  • Set both countries of sale to the United Kingdom and location to London
  • Set the location to London only

The answer is – Set the location to London only

Q22 – According to Google Shopping Policies, what can be included in the promotional text?

  • Product information is taken from the data feed
  • Repetition of words and phrases
  • Text highlighting a special offer on specific products
  • Text created from keyword insertion

The answer is – Text created from keyword insertion

Q23 – What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  • Include the bike style name only
  • Use special characters such as exclamation marks
  • Include relevant attributes in the title such as brand, size and color
  • Add additional keywords at the end of the title

The answer is – Include relevant attributes in the title such as brand, size and color

Q24 – Merchants use Google Merchant Center for which purpose?

  • Set campaign priority
  • Manage Shopping campaign bids
  • Upload product data through feeds or an API
  • Set mobile bids on specific products

The answer is – Upload product data through feeds or an API

Q25 – Catherine is preparing to release a new line of toys that are currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The ‘availability’ attribute is set as ‘preorder’
  • The ‘availability’ attribute is set as ‘out of stock’
  • The ‘availability date’ attribute is set as the toys’ release date
  • The ‘availability’ attribute is set as ‘in stock’

The answer is – The ‘availability date’ attribute is set as the toys’ release date

Q26 – Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?

  • Both ‘gtin’ and ‘mpn’ must be included
  • Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
  • Only ‘brand’ is required
  • Only ‘mpn’ is required

The answer is – Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used

Q27 – Which is a required attribute when submitting a product to Google Merchant Centre?

  • Title
  • Availability date
  • Additional image URLs
  • Mobile landing page URL

The answer is – Title

Q28 – Peter has finished subdividing the product groups into one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  • A bid of zero
  • A bid lower than the subdivisions
  • A bid that’s the average of the subdivisions
  • Continue subdividing until there are no products in this group

The answer is – A bid of zero


Q29 – What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  • Local business data feed
  • Promotion text
  • Business address
  • Verified and claimed website URL

The answer is – Verified and claimed website URL

Q30 – Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Increase the budget cap of the campaign
  • Increase the maximum cost per click (max. CPC) for all product groups
  • Lower the maximum cost per click (max. CPC) for all product groups
  • Remove underperforming items from the inventory

The answer is – Increase the budget cap of the campaign

Q31 – What is a best practice to reduce the processing time of a new feed?

  • Upload both xml and csv files of the same products
  • Submit the feed at midnight
  • Create a new Google Merchant Center account for each new AdWords campaign
  • Divide the group of products into multiple data feed segments

The answer is – Divide the group of products into multiple data feed segments

Q32 – Which devices can Product Listing Ads appear on?

  • Tablets and desktops
  • Mobile phones and desktops
  • Mobile Phones
  • Tablets, mobile phones and desktops

The answer is – Tablets, mobile phones and desktops

Q33 – When preparing to submit a new data feed, you should:

  • Submit a test data feed
  • Include all items in your inventory
  • Give all feeds the same name for consistency
  • Submit multiple feeds to process everything at once

The answer is – Submit a test data feed

Q34 – What does impression share indicates about a product group?

  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign

The answer is – It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive

Q35 – The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  • Items as part of a bundle
  • Used electronics
  • Custom-made clothing
  • New books for pre-order

The answer is – Custom-made clothing

Q36 – To maintain an active data feed, you must update the feed every:

  • 30 days
  • 1 year
  • 24 hours
  • 6 months

The answer is – 30 days

Q37 – Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?

  • Use a custom label to denote items included in the holiday sale
  • Add “holiday sale” to the ‘title’ attribute of all items
  • Change the ‘brand’ attribute of sale items to “holiday”
  • Classify the products under the “holiday” Google Product Category

The answer is – Classify the products under the “holiday” Google Product Category

Q38 – In Google Merchant Center, a target country is a country where:

  • The products are sold and will be delivered to
  • The retailer is located
  • The products are manufactured
  • The products are delivered from

The answer is – The products are sold and will be delivered to

Q39 – Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  • Use the ‘custom label’ attribute
  • Submit the product twice using a different category each time
  • Include both categories in the attribute
  • Include only one category

The answer is – Include only one category

Q40 – In order to offer products in different countries, you should:

  • Use the same landing pages globally
  • Always set prices in GBP
  • List the products in the local language
  • Use one feed for all products

The answer is – List the products in the local language

Q41 – Google Merchant Center can be used to:

  • Manage delivery settings for a shop
  • View competitive benchmarks for Shopping campaigns
  • Update mobile bids for products
  • Set campaign priority for products

The answer is – View competitive benchmarks for Shopping campaigns

Q42 – For a Shopping campaign, you can use AdWords to:

  • Manage and validate a website URL
  • Upload additional product images
  • Manage ad group bids
  • Submit product information

The answer is – Manage ad group bids

Q43 – Custom labels can be a great way for you to:

  • Identify the delivery method used for your products
  • Subdivide products into specific product groups in AdWords
  • Tell Google Merchant Center what products to avoid when uploading data
  • Set the country in which your products will be sold

The answer is – Subdivide products into specific product groups in AdWords or

Q44 – Which email contact, does Google use to notify merchants about account warnings?

  • Google Merchant Center technical contact
  • AdWords primary contact
  • Both Google Merchant Center technical contact and primary contact
  • Google Merchant Center primary contact

The answer is – Google Merchant Center technical contact

Q45 – Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  • Mark ‘adult’ in a separate custom label attribute as part of the data feed
  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Centre

The answer is – Mark ‘adult’ in a separate custom label attribute as part of the data feed

Q46 – Enhanced cost-per-click (ECPC) bidding should be used to:

  • Drive engagement with product brand
  • Bid for a target cost-per-acquisition (CPA)
  • Increase total impressions
  • Optimize bids using converted clicks

The answer is – Optimise bids using converted clicks

Q47– If a product doesn’t have an image available, you should:

  • Submit a full-color version of your shop’s logo
  • Submit a placeholder image with a message, such as “Coming Soon”
  • Submit an image of a similar product
  • Wait to submit the product until an image is ready

The answer is – Wait to submit the product until an image is ready

Q48 –  To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • AdWords labels
  • Custom labels
  • Starred items
  • Multiple data feeds

The answer is –custom labels

Q49 – You can use campaign priority to:

  • Have Google prefer certain inventory in query matching and ad serving
  • Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • Speed up how fast a campaign’s budget is spent throughout the day
  • Make your Product Listing Ads more competitive in the auction

The answer is – Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns

Q50 – How can you lose your claimed URL?

  • Another authorized owner of the website successfully verifies and claims your website URL
  • You remove all data feeds from your Merchant Center account
  • Your claimed URL authorization expired from Webmaster tools
  • Your website is updated but includes the same identifying Meta tag or HTML file

The answer is – Another authorized owner of the website successfully verifies and claims your website URL

Q51 – Which can you sell on Google Shopping?

  • Business services such as plumbing or blacksmithing
  • Used Goods
  • Hotel and travel fares
  • Residential property

The answer is – Used Goods

Q52 – Google Merchant Center is used to:

  • Host website images
  • Submit product information
  • Manage bidding for Shopping campaigns
  • Monitor the performance of Shopping campaigns

The answer is – Submit product information

Q53 – At which level can you add promotional text to Product Listing Ads?

  • Product group
  • Ad group
  • Campaign
  • Both ad group and product group

The answer is – Product group

Q54 – May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  • The data feed includes products with the availability status “out of stock”
  • The data feeds weren’t updated for 10 days
  • The ‘delivery’ attributes for a small number of items have different pricing from the default delivery at the account level
  • The language on the landing pages doesn’t match the language of the target country

The answer is – The language on the landing pages doesn’t match the language of the target country

Q55 – If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Target cost-per-acquisition (target CPA) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding

The answer is – Maximum cost-per-click (max. CPC) bidding


Q56 – Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • She doesn’t have enough products in the campaign to compare to others
  • Her campaign has reached its daily budget limit
  • She is already outbidding her competitors
  • There aren’t enough comparable products from other advertisers

The answer is – There aren’t enough comparable products from other advertisers

Q57 – Google Merchant Center is used for:

  • Setting up campaign bidding priorities
  • Editing your Shopping campaign’s product groups
  • Uploading product data feeds
  • Managing conversion tracking

The answer is – Uploading product data feeds

Q58 – You can use custom labels in a product data feed to:

  • Provide additional description information for shoppers in search results
  • Add supplemental image URLs Submit product brand descriptions
  • Tag products that you’d like to group in a Shopping campaign by values of your choosing

The answer is – Tag products that you’d like to group in a Shopping campaign by values of your choosing

Q59 – Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

  • Use promotional text to highlight any deals
  • Change the price on the ad to be lower than the actual product price
  • Include her shop name on all watch images
  • Include bundled accessories in the product image

The answer is – Use promotional text to highlight any deals

Q60 – When creating a file to upload to the Merchant Centre, what format is accepted?

  • Google Document File
  • Database File
  • Tab Delimited File
  • Format Excel File Format

The answer is – Tab Delimited File Format

Q61 – What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  • Messaging in AdWords overview page
  • Messaging in Google Merchant Center overview page
  • Automated phone messages to account owner
  • Email contacts listed in account settings

The answer is – Email contacts listed in account settings

Q62 – Ben is creating product images. A common best practice is to:

  • Display the merchant website name over all images
  • Include brand names in the images
  • Include all varieties of a product in one image
  • Ensure that all images are high-quality

The answer is – Ensure that all images are high-quality

Q63 – Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To be able to have one product group for mobile devices
  • To control the websites on which your Product Listing Ads appear
  • To make it easier to target a location for certain products
  • To include items not part of other product groups in your campaign

The answer is- To include items not part of other product groups in your campaign

Q64 – Product Listing Ads should be used for:

  • Driving phone calls to a business
  • Promoting services
  • Promoting brands
  • Promoting products online

The answer is – Promoting products online

Earlier Google used to charge US $50 to US $100 for the Google AdWords Shopping Certification Exam but now it’s completely free and In case you don’t make through it, you can re-take the exam within a week.

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